...Every Brand Manager and Marketer should have a handful of go-to people who are guaranteed to stretch your thinking. I am talking about people that live and breath a topic and will put your mind into overdrive with their...
... and analyze the sentiment of Tweets about a particular brand compared to competitors. Within the system you c...efforts and analytics on Twitter. Buddy Media's Twitter Management System will let marketers measure and ident...
... Platform lets agencies implement Facebook Connect on a brand's site to tap into the social network's graph....of brand marketers with its new all-in-one social media management system. Targeted towards advertisers and PR...
...bert Liodice, CEO, ANA (Association of National Advertisers) Let’s face it; it used to be a lot easier to be a Brand Manager. People were looking for brands that delivered functional [...]...
... the report, Lisa makes the provocative statement that our industry should change the name “brand manager” to “brand advocate” as a response to [...]...
...ing relationships.” – Jim Stengel, Former P&G CMO at 2007 AAAA Conference One of the most glamorous parts of a Brand Manager’s job has always been creating television advertising. In fact, it ranks up there as [...]...
...rydown brands represent genuine quality for people who are serious about their outdoor travel experiences. The brand Macpac is now a retail destination Our Hobart store is searching for an awesome Retail Assistant Store ...
